As a website owner, you are probably wondering what will shape the future of SEO for the ever-changing field that it is. After using the bulk rank tracker to analyze the ranking reports of your website, a need to learn more about newer SEO trends that will keep your relevantly afloat with the stiff internet competition is undeniable.
Not even digital marketing experts can claim to have a thorough understanding of all SEO entails since there are always new developments that are innovated to improve the efficacy of the SEO efforts.
The following is a list of top 5 SEO trends to watch out for in 2018:
For a long time now, Google has retained its grip on internet users to remain the most used search engine in the world. This has and will continue to have an impact on SEO essentially because Google randomly changes its operational algorithm for ranking websites.
RankBrain is Google’s machine-learning artificial intelligence engine that sorts search results, by basically measuring how a person interacts with the results on the first page. It analyses the relationship between keywords and language, as well as the behavior metrics, which is the measure of user satisfaction with the search results.
RankBrain gaining more traction from Google which is why it is a trend to keep tabs on in 2018.
User experience is gaining more power
Search engines in 2018 are likely to be stricter in indexing pages and sites depending on their user experience. This directly translates to customer satisfaction, so that there is reduced bounce and exit rate from your site, and the click-through rate is higher. Additionally, good user experience dictates that your content is interesting, relevant and valuable to the audience, in a variety of forms that are easy to share and engage in.
What to try out to improve user experience:
Cognitive fluency – It is in the human nature to choose a course of action that will use the least amount of energy and brainpower, which is why your site needs to be easy to navigate and organized in a way that a user can easily find what they are looking for.
Clear and simple choices – it is of increasing importance to help your audience with the decision making process by offering them easy and clear options and utilizing a clear call-to-action, one that directly compliments the purpose of your site.
In 2016 alone, mobile phones were reported to have a usage of 69%, and the stakes are higher now. This means that a higher percentage of the entire population accesses the internet on their mobile phone rather than on computers.
Mobile-first indexing is attracting a lot of attention among different search engines so that is a site is not mobile-friendly, it is automatically ranked lower in the SERP.
Make sure both mobile and desktop site is displaying the same content.
High-quality relevant backlinks
Backlinks are retaining their importance in the field of SEO because they are one of the easiest ways for search engines to determine the authority of a site. Search engines are quickly changing the way they judge backlinks so that it is no longer about generating high-quality backlinks, but more keenly relevant ones. This cuts down on users coming across content mounted with many high-quality links that do not complement or supplement the contents of the posts.
When sourcing for backlinks, do some research and see if there’s a site where a piece of your information can be useful as well as pick relevant ones for your site, rather than sending emails to random site owners which will not do anything for your ranking, other than posing a threat for you to be blacklisted from SERP because of being spammed with backlinks.
One of the easiest ways for Google to determine the authority of a site.
It is very evident that social media platforms are taking over the internet especially with the variety of different platforms to befit the different demographics of people.
Ideally, social media is bound to keep growing and increasing in power, so much that it is already notable that social media platforms have also become search engines. In 2018, if people cannot find you on social media, it is more likened to your non-existence.
Technology is growing bigger by the day, and SEO is demanding much more attention than ever before – brace up!