Over the last decade, the digital landscape has undergone a lot of significant changes. People are phasing out of using desktops and laptops to search for content online. Instead, they are now opting for their mobile phones and tablets.
Fortunately, it is easy to keep up with the changing landscape. One great way to do so is through video marketing, a cutting-edge form of content. In this fast-paced world, video marketing is one of the types of online content that provides users with the value, relevance, and flexibility that they need.
As one most in-demand forms of marketing out there, video marketing stands out as one thing you should try out as a marketer if you are not using it already.
Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, shares the reasons to take up video marketing as elaborated below.
1. Promotes Brand Recall.
Videos tend to be highly visual and auditory. As a result, it is easier for users to remember video content as compared to text based content. When a customer remembers your content, he will also remember your brand, thus leading to more sales for you. Customers may also share videos that they enjoy which will increase your online reach.
2. Boosts Your Site’s SEO.
Semalt’s marketing experience shows that quality and relevant video content can significantly improve your site’s SEO by directing users to your page. In addition, it can also improve your conversion rates thus improving your click-through rates across the board.
3. Performs Well on All Devices.
Nowadays, the driving force of digital marketing is a responsive design. If a company’s content fails to perform well on a given browser or device, the business that runs it will lose lots of traffic and as a result, suffer decreased click-through rates. Fortunately, video marketing content is fully fit for consumption regardless of which device you are using.
4. Strengthens your Brand Message.
By using online video marketing, you have a great chance to enhance the message driven your brand and propel your company. It is an ideal tool to let your customers know who you are through simple features such as branding and design and more complex features like content and voice.
5. Video Content Can Easily Go Viral.
Most people who consume mobile videos tend to share them with other people. This quota is much higher than the share rates boasted by the other types of content out there. Furthermore, most people would rather engage in a video post as compared to a text-based post. Because of this, video content is a very powerful tool for any brand with the intent to expand its online reach.
By creating video content that is information dense, accessible and easy to interact with, a brand can develop a large following and improve customer recall. It also has the ability to impact your audience on a personal level as well as promote emotion driven sales. Customers want to feel great about the choices they make, and video marketing, if done well, is one of the best ways to create this feeling.