When it comes to being successful in the real world, for many companies, this now starts in the digital world. Why? Because most people, when they are looking for a service, will look online first, especially in the area of healthcare like dentistry.
Dental surgeries, like any other business, need to invest in SEO, or search engine optimisation, to improve their online visibility and attract more patients. SEO is crucial in today’s digital age as it helps businesses rank higher in search engines, making them easier to find by potential customers.
With that in mind, this article looks at some key signs that indicate your dental surgery needs to invest in dental SEO. Enjoy!
Lack of an online presence
If your dental surgery doesn’t have a website or has a poorly designed website, it’s time to invest in SEO. A website is a crucial aspect of your online presence, and it needs to be optimised for search engines to attract more patients and Google bots which will help with the ranking of the surgery page.
Poor search engine rankings
If your dental surgery is not ranking well in search engines, it means that your website is not optimised for search engines, and you need to invest in SEO. Poor search engine rankings can result in a significant decrease in the number of patients visiting your surgery page, and this can result in you getting fewer patients to visit your real-life surgery.
Competitors are outranking you
A huge red flag to look out for is if your competitors are ranking higher in search engines than your dental surgery; this is a clear sign that you need to invest in SEO! It means that your competitors are attracting more patients and taking away potential business from your surgery. Not good!
Decreasing website traffic
If you have noticed a decrease in website traffic, it’s a sign that your website is not optimised for search engines, and you need to invest in SEO. Decreased website traffic can result in fewer patients visiting your surgery and your surgery failing to grow. So, talk to a marketing team about how best to get those traffic numbers up.
Low conversion rates
If the number of patients visiting your website is low, but the number of patients who actually schedule an appointment is even lower, it’s a sign that your website needs to be optimised for search engines. Low conversion rates indicate that your website is not user-friendly, and potential patients are leaving without scheduling an appointment.
No local SEO
Local SEO is essential for dental surgeries as it helps them rank higher in search engines for local searches. If your surgery is not ranking well for local searches, it’s a sign that you need to talk to a marketing team about optimising the page for local searches, which will then link to the use of AI assistants, such as Siri, and general Google searches.
No mobile optimisation
In today’s digital age, it’s crucial for websites to be mobile-friendly. If your dental surgery’s website is not optimised for mobile devices, it’s a sign that you need to invest in SEO. Mobile optimisation will ensure that your website is easily accessible on all devices and result in increased website traffic and a higher number of patients visiting your surgery.